Uber Strengthens Its Strategy in Peru With Technology, Expansion and Digital Mototaxis
Uber’s operations in Peru are entering a new phase. Ángela Mendoza is now heading up the company in the country. Uber wants to grow and become stronger. It also wants to expand into more cities. In addition, it plans to support tourism. At the same time, it is looking to improve its technology. Above all, it wants to strengthen security within the app. It also wants to promote a special service in Peru called Uber Tuk.
This new cycle operates within a region that includes Colombia and Ecuador. However, Uber sees Peru as a very active market. In fact, they consider it one of the most dynamic in Latin America. This is because it still has a lot of room to grow. In addition, more and more people are using apps to get around the city.
Digital motorcycle taxis as a bet
One of the most important points of this stage is Uber Tuk. This service connects motorcycle taxis with the app. That is why it has become a key part of the growth plan.
Uber says that this product is unique to Peru. In addition, it says that it has grown steadily in recent months. The service began at the end of 2024. Since then, it has been expanding step by step. By 2026, Uber expects more orders. Above all, they expect more use in areas where motorcycle taxis are part of everyday life. This would also allow them to reach a sector that sometimes works informally. Mendoza explained it with a simple idea. He said that the product was very popular. He also said that it is growing at a good pace and that it became better known in the last semester.
In addition, Mendoza went to see the service in person. For example, he visited areas with high demand. He recently toured districts in northern Lima, including Comas. There, he spoke with drivers and observed how the market works. This gave him a better understanding of what happens on the street.
Tourism and territorial expansion
Growth in more cities is also linked to tourism. In fact, Uber sees tourism as a priority. It also considers it a sector with good economic potential. Today, the platform is already in 30 cities across the country. Now it wants to strengthen its operations in important tourist destinations.
The idea is for tourists to use the app and have the same experience in every city. In other words, the experience should be similar no matter where they are. They also want it to work well even if the visitor’s language changes. That’s why Mendoza said that Peru receives many tourists. And, therefore, they want the trip to be as simple as in other countries around the world.
To achieve this, Mendoza will travel to key cities in Peru. This will allow him to see how everything works in real life. For example, he will look at the condition of the roads. He will also observe the traffic. In addition, he will assess whether there are enough drivers available to meet demand.
However, growth in different regions is not the same everywhere. Each area of the country has its own reality. For example, not everyone uses the same level of technology. Furthermore, not everyone has a bank account. And sometimes, people move around differently depending on the city. That’s why Uber will have to adjust its plan in each location. They may even change the services they offer depending on the city, as each market needs different solutions and a flexible strategy that works well on a day-to-day basis.
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