Variety Positions Arequipa as a Tourism Destination and Film Location

The city of Arequipa caught the attention of the famous American magazine Variety. As a result, the magazine published a long and clear article. The text talks about its beautiful landscapes and ancient buildings. It also says that the city is ideal for tourism and filming movies.

According to Promperú, the magazine invites its readers to discover southern Peru. It presents Arequipa as a perfect place to travel and learn. It also shows it as a good location for filming series and videos. As a result, the destination is gaining international interest.

The article highlights the historic center of Arequipa. There, the Cathedral and the Monastery of Santa Catalina shine. These buildings are made of sillar. In other words, they are made of white volcanic stone, which makes the White City famous and gives it a unique appearance that surprises those who visit it for the first time.

In addition, the magazine highlights the volcanoes that surround the city. El Misti is the best known. It then mentions the nature that surrounds Arequipa. The landscape looks big and strong. That is why many remember it.

Among the natural sites, Variety highlights the Colca Canyon. It also mentions the stone forest of Puruña. However, it does not see them only as tourist sites. The magazine explains that these landscapes have been used for years to film productions from Peru and abroad, demonstrating that Arequipa is suitable for many types of stories.

The publication presents a list of ten destinations for filming. Among them is the city of Arequipa. Also featured are the Colca Canyon and the Monastery of Santa Catalina. In addition, there are the Pampa de Arrieros and San Lázaro. The list continues with the Valley of the Volcanoes, Pampa Cañahuas, and the Ruta del Sillar. Finally, it includes Culebrillas, the Salinas Lagoon, and the Mirador de los Volcanes.

Finally, Promperú explained the origin of the article. This work is part of the Film in Peru strategy. In this way, the country seeks to attract international productions and more tourists. In December 2025, journalists from Variety visited Arequipa during a special trip that allowed them to showcase the region as a strong and attractive destination for the world.

Source: Portal Turismo