Mincetur Seeks to Accelerate the Recovery of Tourism

The Ministry of Foreign Trade and Tourism (Mincetur) has launched a series of working meetings with the country’s most representative tourism associations to identify measures that will drive the recovery of the tourism sector and boost its performance. Minister Rogers Valencia led the meeting, which aimed to gain a firsthand understanding of the industry’s main needs and strengthen coordination between the government and business leaders.

During the meeting, various topics related to the competitiveness of tourist destinations and the conditions necessary for the industry’s growth were discussed. Among the points discussed were air connectivity, destination promotion, security, accessibility, formalization of the sector, and infrastructure deficiencies.

One of the priority issues was the need to increase flight frequencies and open new routes, both domestically and internationally. Attendees also highlighted the importance of optimizing airport operations to streamline the movement of tourists.

Machu Picchu was also a topic of discussion, particularly with regard to improving the roads leading to this iconic attraction. The goal is to ensure a better experience for visitors and strengthen the conditions of one of the country’s most important destinations. The agenda included topics such as air connectivity, tourism promotion, security, accessibility, formalization, and infrastructure.

Likewise, the importance of taking proactive measures in anticipation of the potential effects of the El Niño phenomenon and other factors that could affect the competitiveness of tourist destinations was emphasized. Such preventive measures were seen as a key step in mitigating the risks facing the tourism industry.

“We maintain a policy of open doors and coordinated work. Ongoing collaboration with the private sector is essential to identifying concrete solutions, addressing challenges, and enhancing the competitiveness of our destinations,” said Minister Rogers Valencia.

Minister Valencia also emphasized the need for more flexible and effective regulations for the sector. In his view, this change should facilitate business growth and create better conditions for investment and the provision of tourism services.

Industry associations highlighted the potential of meetings and events tourism and other segments to drive the sector’s growth.

Finally, Deputy Minister of Tourism Liz Chirinos reaffirmed the commitment to continue with the initiatives already underway and to strengthen or adjust those that require it. She added that this work will continue in coordination with representatives from the private sector.